Joey Benadretti co-founded SYSPRO USA in 1987 with Brian Stein, current SYSPRO USA CEO, to fill a perceived void in the market for a feature-rich, highly cost-effective ERP (Enterprise Resource Planning) software solution to enhance the efficiencies of growing manufacturers and distributors in the United States, the Caribbean and Central and South America. As President and Joint Managing Director, Benadretti has applied his leadership skills and marketing expertise to build an in-depth organization that serves the company’s expanding reseller channel and user base. Today, SYSPRO USA employs a top professional team and boasts a roster of thousands of customers.
Benadretti has extensive experience in working with senior industry consultants, analyst firms and editors and is extremely active in the software community. He is highly regarded in software circles for his marketing capabilities, strategic initiatives and thought leadership and is routinely interviewed by the press and industry experts.
Benadretti is a champion of US manufacturing and towards this end has participated in several conferences dedicated to building the US manufacturing base. He is also a staunch supporter of the community in which SYSPRO USA is based and has sanctioned employee and company participation in charity programs and community events. His interest and dedication to education won him University of California at Irvine’s “Mentor of the Year Award” in 2013.
Among his many affiliations, Benadretti is a proud member of the Orange County Chapter of the AeA, the Technology Council of Southern California and the British-America Club, all of which help to focus on and resolve business issues.
Benadretti was born in what was then Rhodesia, now Zimbabwe. He attended Falcon College and the Universities of Cape Town and the Witwatersrand in South Africa and holds a number of degrees and diplomas in Business and Marketing.